App Preview Video Specs
Resolution, format, and duration requirements for App Store and Google Play preview videos.
Select device
iPhone 6.9"
iPhone 16 Pro Max
Portrait
1290 × 2796
Landscape
2796 × 1290
Duration
15–30 seconds
Frame Rate
30 fps
Format
H.264, .m4v / .mp4 / .mov
Max File Size
500 MB
Audio
Optional — 256 kbps AAC stereo
Export Presets
Recommended export settings for popular video editors.
| Editor | Settings |
|---|---|
| Final Cut Pro | H.264, resolution match, 30 fps, AAC 256 kbps |
| iMovie | Share › File, resolution match, Quality: High |
| DaVinci Resolve | Deliver › MP4, H.264, match resolution |
| ScreenFlow | Export › MP4, match resolution, 30 fps |
Pro Tips
Show your app in action within the first 3 seconds — that’s what hooks viewers in search results.
Don’t include prices — they vary by region and will make your video look wrong in other markets.
Avoid borders or device frames — Apple adds them automatically in the store listing.
Videos auto-play in search results on WiFi — make the opening visually compelling even without sound.
Create stunning screenshots to complement your videos
Open Screenshot Studio