Blog
ASO guides, tips, and strategies for indie developers
Pre-Launch ASO: How to Optimize Before Your App Goes Live
The best time to start ASO is before your app launches. Learn the complete pre-launch optimization strategy that gives you day-one visibility.
How to Choose the Right App Store Category
Your app category affects ranking difficulty, featuring opportunities, and user expectations. Learn how to choose strategically and when to switch.
How to Get More App Store Reviews (Without Breaking the Rules)
App reviews directly impact your ranking and conversion. Learn ethical, effective strategies to increase your review count on iOS and Android.
WWDC and Beyond: How to Prepare Your App Listing for iOS Updates
Every WWDC brings App Store changes. Learn how to update your ASO strategy when Apple introduces new features, devices, and screenshot requirements.
New Year, New Downloads: ASO Strategies for January
January is the biggest month for fitness, productivity, and finance apps. Learn how to optimize your listing to capture the New Year resolution surge.
Seasonal ASO: How to Optimize Your Listing for the Holiday Season
App downloads spike during the holidays. Learn how to prepare your app store listing for Black Friday, Christmas, and New Year with seasonal ASO tactics.
AppScreens vs AppLaunchpad vs StoreLit: Screenshot Tools Compared
Detailed comparison of the top app screenshot creation tools. Features, pricing, AI capabilities, and which one is best for indie developers.
Best Free ASO Tools in 2026: A Practical Guide
Every free ASO tool worth using in 2026. Keyword research, competitor analysis, screenshot creation, and analytics — without spending a cent.
Sensor Tower vs AppTweak vs Free Alternatives: Which ASO Tool Is Right for You?
An honest comparison of Sensor Tower, AppTweak, and free ASO alternatives. Features, pricing, and which tool makes sense at each stage of your app business.
How to Get More App Downloads Without Spending Money
Proven organic strategies to increase your app downloads without paid advertising. ASO, content marketing, community building, and more — all free.
The Indie Developer's ASO Stack: Everything You Need for Under $20/Month
Build a complete ASO toolkit for under $20/month. The exact tools, workflows, and free resources that replace expensive enterprise platforms.
ASO Mistakes That Are Killing Your App Downloads
The most common App Store Optimization mistakes indie developers make — and exactly how to fix each one. Data-backed analysis of what's actually hurting your visibility.
How to Localize Your App Store Listing Without a Translation Budget
You don't need professional translators to localize your app listing. Learn how to use AI tools, community help, and smart strategy to reach global markets.
Google Play Store Listing Experiments: The Free A/B Testing Tool You're Not Using
Google gives you free A/B testing for your Play Store listing. Here's how to set up Store Listing Experiments, what to test, and how to interpret results.
Google Play Short Description: How to Maximize 80 Characters
The Google Play short description is your most visible text. Learn how to write a high-converting short description that ranks for keywords and drives installs.
Play Store vs App Store ASO: Key Differences Every Developer Should Know
iOS and Android app store optimization work differently. This guide breaks down every difference in metadata, ranking factors, and strategy between Apple App Store and Google Play.
App Store Cross-Localization: How to Double Your Keywords for Free
Apple indexes keywords from multiple locale metadata. Learn the cross-localization technique that lets you rank for twice as many keywords without changing your primary listing.
iOS Keyword Field: The 100-Character Secret Most Indie Devs Ignore
The iOS keyword field gives you 100 characters to rank for additional terms. Most developers waste it. Learn the exact formatting rules and optimization strategy.
How to Use App Store Autocomplete for Keyword Research
Discover hidden keyword opportunities using App Store autocomplete suggestions. A free, data-driven approach to finding what users actually search for.
How to A/B Test Your App Store Screenshots (iOS and Android)
Step-by-step guide to A/B testing your app screenshots using Apple's Product Page Optimization and Google's Store Listing Experiments. Free tools, real results.
Figma vs Canva vs Dedicated Tools for App Store Screenshots
Compare Figma, Canva, and dedicated screenshot tools like StoreLit for creating App Store visuals. Pros, cons, and which one fits your workflow.
App Preview Videos: Are They Worth It for Indie Developers?
Should you invest time in an App Store preview video? Analysis of when videos help conversion, when they hurt, and how to create one on a budget.
App Store Icon Design: What Makes Users Tap
Your app icon is your first impression. Learn what makes icons convert, common design mistakes, and how to A/B test your icon on iOS and Android.
How to Create App Store Screenshots Without a Designer
A practical guide for indie developers to create professional App Store and Play Store screenshots without hiring a designer. Tools, templates, and step-by-step workflow.
App Store & Google Play Screenshot Sizes in 2026: The Complete Developer Guide
Every screenshot size you need for Apple App Store and Google Play in 2026. Exact pixel dimensions, mandatory vs optional sizes, and how to produce them efficiently.
App Store Optimization (ASO): The Complete Guide for 2026
Learn how to optimize your App Store listing to increase organic downloads. Covers keywords, screenshots, ratings, and more — with real data.
App Store Screenshot Best Practices: What Top Apps Do Differently
Your first screenshot is your billboard. Learn the patterns top-performing apps use for screenshots that convert browsers into downloaders.
ASO Keyword Research: How to Find Keywords That Actually Drive Downloads
Stop guessing which keywords to use. Learn a systematic approach to finding, validating, and implementing App Store keywords using competitor data.
How to Write an App Store Description That Converts
Your app description is your sales pitch. Learn the structure, keywords, and formatting tricks that turn page visitors into downloads.
Best ASO Tools for Indie Developers in 2026: An Honest Comparison
A no-BS comparison of ASO tools that indie developers can actually afford. From free options to premium platforms, find what fits your budget and needs.