ASO Checklist

15 essential checks before you publish. Your progress is saved automatically.

0 of 15 completed0%

Title uses most of the 30-character limit

Short titles waste keyword space. Aim for 25-30 characters.

Title includes the primary keyword

The title carries the most ranking weight. Your #1 keyword must be there.

Title includes your brand name

Brand recognition builds trust and improves tap-through rate.

Subtitle has no duplicate words from title

Apple indexes title + subtitle. Repeating words wastes keyword space.

Keyword field uses all 100 characters (iOS)

Use commas without spaces. Prefer singular forms. Don't repeat title/subtitle words.

Keywords include terms competitors rank for

Study top 5 competitors' titles and descriptions for keyword ideas.

Keywords include 2-3 long-tail phrases

Long-tail keywords have less competition and more specific intent.

Description's first 3 lines hook the reader

Users see ~170 characters before 'more'. Lead with your strongest benefit.

Description naturally includes target keywords

Google Play indexes the full description. iOS doesn't, but it still affects conversion.

Description ends with a clear call to action

Tell users what to do: 'Download now', 'Start your free trial today'.

At least 6 screenshots uploaded per device

More screenshots = more real estate in search results. Use all 10 slots.

Screenshots have benefit-driven captions

Don't describe the UI. Tell users what they'll achieve: 'Save 2 hours a week'.

First 3 screenshots show the core value prop

Most users never scroll past the third screenshot. Front-load your best content.

App has recent ratings (last 30 days)

Fresh ratings signal an active app. Use in-app prompts at moments of delight.

You respond to negative reviews

Responses show you care and can convince users to update their rating.

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