15 essential checks before you publish. Your progress is saved automatically.
Short titles waste keyword space. Aim for 25-30 characters.
The title carries the most ranking weight. Your #1 keyword must be there.
Brand recognition builds trust and improves tap-through rate.
Apple indexes title + subtitle. Repeating words wastes keyword space.
Use commas without spaces. Prefer singular forms. Don't repeat title/subtitle words.
Study top 5 competitors' titles and descriptions for keyword ideas.
Long-tail keywords have less competition and more specific intent.
Users see ~170 characters before 'more'. Lead with your strongest benefit.
Google Play indexes the full description. iOS doesn't, but it still affects conversion.
Tell users what to do: 'Download now', 'Start your free trial today'.
More screenshots = more real estate in search results. Use all 10 slots.
Don't describe the UI. Tell users what they'll achieve: 'Save 2 hours a week'.
Most users never scroll past the third screenshot. Front-load your best content.
Fresh ratings signal an active app. Use in-app prompts at moments of delight.
Responses show you care and can convince users to update their rating.
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